#GuildChat for 12/21/18: Creating Audience-focused Experiences

Our next #GuildChat takes place Friday, December 14th at 11am PT / 2pm ET. Our topic for this week’s chat is on creating audience-focused experiences.

GuildChat_Logo

Anyone in L&D, UX or Marketing for that matter has know that effective communication starts with understanding the audience you’re creating for.

How do you best understand your audience’s needs and wants regarding your learning content? Are their approaches that can be borrowed from other industries and how does L&D adapt them to produce the most impactful and aligned solutions?

Join us this week as we dig deeper into the keys to creating audience-focused learning experience. Come with your own practices and learn from your community!

 

Prospective questions:

Q1 What about being audienced-focused can help the experiences you create and support? #GuildChat
Q2 What are some approaches you use to find out more about the people you’re creating things for? #GuildChat
Q3 When have you seen something (at work or in your everyday life) perform terribly because the people involved didn’t understand the audience they were designing for? #GuildChat
Q4 Other fields like marketing and UX design are experts in learning more about their audience. What approaches should we borrow from them? #GuildChat
Q5 There are many upsides to crafting personas. What are some of the limitations of using them that we should be aware of? #GuildChat
Q6 What are some common missteps you’ve seen people make when trying to be more audience-focused? How can you avoid them? #GuildChat
Q7 How do you ensure through design & development you are maintaining a focus on the audience? #GuildChat
Q8 Doing audience research up-front can add time to a project. How can you get stakeholders on board with this additional step? #GuildChat

 

Missed this GuildChat? Don’t worry – you can still read through what happened on our Wakelet transcript of the chat!

 

 

Written by

Mark is the Director of Event Programming for The Learning Guild. Prior to joining he had worked over 15 years designing and managing learning solutions with organizations such as Smartforce, Pearson Digital Learning, the SUNY Research Foundation, Aspen Dental Management, and Systems Made Simple. Mark is also an Organizational Social Designer, helping businesses achieve the benefits of becoming more connected & collaborative. He is the author of Social By Design: How to create and scale a collaborative company. Mark regularly presents and writes on his The Simple Shift blog about the use of social media for learning, collaborative networks, and organizational design.

Follow me on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *