#GuildChat for 11/17/17: What L&D Can Learn from Marketing

Our next #GuildChat takes place Friday, November 17th at 11am PT / 2pm ET. Our topic for this week’s chat is on what L&D can learn from marketing.

What our industry can learn from others is always a popular topic and Marketing as of late is high on that list. But just like the learning industry being “disrupted” by technology changes so to is Marketing. Learning from a changing industry presents some interesting challenges.

Is what we are learning from Marketing what we should be learning from Marketing? Besides what we can apply from this industry, What is marketing teaching us about how people access information today and the ways decisions are being made?

Join the community Friday as we discuss what L&D can learn from Marketing.

 Prospective questions:

Q1. What are some of your favorite marketing campaigns? What made them memorable for you? #GuildChat
Q2. What marketing techniques do you see as having strong crossover into L&D? Why? #GuildChat
Q3. Many marketing approaches involve not just a single ad, but a full marketing campaign. How could we use more campaign approaches in L&D? #GuildChat
Q4. Marketing is particularly skilled at convincing people to do things they otherwise wouldn’t. What can we learn from them about making content that’s perceived as boring? #GuildChat
Q5. How have you seen marketing campaigns leverage multimedia effectively? What ways could we to make our content more engaging? #GuildChat
Q6. Marketing is being disrupted by technology. What are the similarities/differences to disruption in L&D? #GuildChat
Q7. Marketing can be perceived as disingenuous. Does L&D assume the same risks when adopting approaches? #GuildChat
Q8. How might you advise others to start partnering with their own internal marketing team to improve the learning solutions they create? #GuildChat

Missed this GuildChat? Don’t worry – you can still read through what happened on our Storify of the chat!